What is driving the demand for sweet orange extract in cosmetics and personal care?

What is driving the demand for sweet orange extract in cosmetics and personal care?
Sweet orange extract has carved out a niche in budget-friendly cosmetics, where its appeal lies less in dramatic whitening claims and more in a clean, simple formulation. A notable example is a toner priced around USD 7 that contains only ten ingredients, including sweet orange fruit water, betaine, allantoin, and hyaluronic acid, with no fragrance, colorants, or thickeners. Its mild orange scent comes naturally from the extract, not added perfume. This positions sweet orange extract as a functional, skin-friendly humectant and antioxidant rather than an active brightening agent. The market trend favors transparency and minimalism, and sweet orange extract fits squarely into that narrative, especially for mass-market products targeting price-sensitive consumers who still expect safe, pleasant formulations.